Music is entertainment while customers browse for what they want to order, and promotional messages can guide them to make the best purchase decisions. By not using traditional radio stations in store, the possibility of advertising a competitors’ specials, is eliminated. The music schedule can change according to the time of day, clientele and traffic. A consistent tempo of music helps drive the pace of a fast food, which results in more productive staff and happier clientele.
DMX helps fast-food retailers talk directly to their customers through branded music videos, video promotional messages, jingles incorporated into the latest music, as well as digital menu boards, AdScreens, and other digital signage, which can take the place of traditional posters.
